New York City · September 12, 2026
Western Luxury Meets New York Fashion Week
Hosted by Rodeo Fashion Week
Friday, September 11, 2026
In Western culture, the Rodeo Trail Ride is how it starts — the gathering before the main event, where the real ones show up early. New York City has never seen anything like it.
An exclusive kick-off party hosted by Rodeo Fashion Week, the night before Rodeo NYFW. Dress the part. Come ready.
Get Your PassThe Main Event
Rodeo NYFW is a one-night luxury fashion event fusing Western culture with the energy of New York Fashion Week. This is not a costume. This is not a trend. This is a cultural movement arriving in Manhattan — and it has never been done like this before.
Presented by Planet Fashion TV and GenArt, Rodeo NYFW brings together Western luxury design, celebrity culture, and high fashion in a space where the unexpected becomes iconic.
The night features an exclusive runway presentation by NL Western by Negris LeBrum — a curated ready-to-wear collection rooted in Western luxury, with touches of elegance that prove the West has always had style. This is not costume. This is culture on the runway.
Rodeo NYFW is a project of Rodeo Fashion Week — giving select designers the opportunity to showcase their work on a New York Fashion Week stage. If your vision is fearless, your craft is sharp, and your story is real — we want to hear from you.
Your collection presented on a curated NYFW runway stage in front of press, buyers, celebrities, and fashion industry tastemakers.
Get seen in New York in September, with the story continuing to Rodeo Fashion Week 2027 in Houston — two cities, one cultural moment.
Be part of a first-of-its-kind event — Western luxury fashion in New York. The cultural conversation starts here, and your brand is part of it.
We are accepting a limited number of designer applications for Rodeo NYFW. Collections should reflect boldness, cultural authenticity, and a strong creative point of view. Western-inspired, luxury ready-to-wear, and elevated streetwear are all welcome. Space is extremely limited.
Tickets
Two nights. One cultural moment. Limited passes available for Rodeo Trail Ride and Rodeo NYFW. Once they're gone, they're gone.
Get In Touch
Designers, sponsors, press, or ticket waitlist — leave your details and a message, and our team will reach out.
Prefer email? Reach us anytime at info@rodeofw.com.